The Coolest British Social Media Influencers to Follow on Instagram


Britain is a major breeding ground for social media influencers, and if you’re visiting London you might as well add a few of the very best to your own Instagram account. Here’s our top picks of the coolest British social media stars right now...


Arguably the Queen of the UK’s social media influencers, Zoella, real name Zoe Sugg, has written bestselling books, launched her own brand of products, and earns thousands of pounds each month from her social media channels and franchising opportunities. Having been an early YouTube adopter, Zoella has plenty of influence over everything from the latest foodie trends to fashion and lifestyle, so if you’re making the most of hotel packages in London, you might want to check what she’s up to – and see if there are any recommendations you like for places to go and things to see in the city.

Tanya Burr

Tanya got started in the make-up industry working on a cosmetics counter at MAC, but has since developed a large following, launched her own make-up line in collaboration with Superdrug, and published books about her work and life. If you’re seeking some cosmetic inspiration during your stay at The Montcalm Royal London House, then be sure to check out her work.

Iskra Lawrence

This model has gained notoriety internationally for refusing to allow retouching on her photographs, helping to champion diversity in an industry traditionally known for its uniformity. This has struck a chord with her legions of followers, and Lawrence routinely posts inspirational content on her Instagram feed.

Joe Sugg

Zoella’s younger brother is not only known for being related to a major social media influencer – he's become one in his own right. Uploading YouTube prank videos and impressions helped propel Joe into the spotlight, as well as collaborations with his famous older sister. He now has millions of followers on Instagram, Twitter and LinkedIn – not bad for someone who started out as a supporting player in his sibling’s videos!

Louise Pentland

Popular on YouTube, Twitter and Instagram, Louise is known to YouTube followers as ‘Sprinkle of Glitter’, but uses her own name on Instagram and Twitter. Known for documenting her own life with her daughter Darcy, this influencer has major collateral, having collaborated on body positivity projects and created a plus-sized clothing range for British brand Simply Be. If you have some spare time during your stay at The Montcalm Royal London House, you might want to logon to Instagram and find out more about this relatable and upbeat social media star.

Alfie Deyes

Boyfriend to Zoella and social media influencer in his own right, Alfie Deyes has amassed millions of loyal followers since he first got started, and goes by the name ‘Pointlessblog’ on Instagram. Deyes is known for vlogging every day since he launched his YouTube channel at the age of 15, and clearly all this hard work is now paying off.