Whether you’re visiting London on a city break or are heading to the capital purely to shop, the chances are you’ll find yourself amazed at just how many different retail locations there are. Shopping in London is a big deal and there are many areas to choose from, meaning there is something for bargain hunters and luxury label lovers alike.

If you’re looking to stock up with some of your favourite high street brands you’re almost certain to find a flagship store in the city, but there are also a host of cool and quirky shopping locations for those that are looking for something a little bit different. Get off the beaten track for the best kind of retail therapy and take a look at these more unusual shopping locations in London.

Carnaby Street

Carnaby Street is often thought of as being one of the first alternative shopping areas in London. The multiple streets that make up Carnaby are packed with independent stores, restaurants, boutiques as well as high end and affordable brands. There’s something for everyone in Carnaby Street and it’s worth visiting if you’re looking for something a little bit different. With its cool vibe and quirky brands, it’s fun for window shopping too.

Camden Market

Camden Market has long been associated with punk rockers, an edgy music scene and unique market stalls. As one of the most iconic areas of London, Camden Market should not be missed by shoppers looking to snap up a little something different. It’s the ideal place to pick up unique gifts, cybergoth clothing, handmade crafts and vintage items. Plus, the surrounding streets are lined with restaurants, bars and boutique shops so there’s plenty to do after you’ve visited the market.


Spitalfields is home to a range of independent shops and has become a central place for designers and startups to sell their products. Old Spitalfield Market is where you’ll find rows and rows of stalls selling antiques, handmade crafts, handmade clothing and delicious street food. If you’re looking for some unusual homewares, we’d highly recommend a trip to Spitalfields.

Brick Lane

Once a trendy place for those in the know, Brick Lane has become popular amongst tourists and locals alike in recent years. The streets of Brick Lane are lined with restaurants, independent stores and bars but it is the vintage markets that really draw in the crowds. If you love secondhand designer items, throwback sunglasses, band tees, rock fashion and iconic trends, then Brick Lane is the place to go. Bring your wallet and a spare suitcase!

King’s Road

If you’re looking for designer shopping in London, hop on the tube and head to King’s Road. King’s Road has been popular since the 1960s and over time it has grown into what it is today - an iconic area for high end shopping. Check out the upmarket brands, designer boutiques and antique stores. It’s near to Chelsea Football Club too so you can combine a Premier League match (a must for fans of the beautiful game) with a morning of retail therapy.